Case Metsähallitus

Metsähallitus manages ten external websites, which attract some five million visitors on an annual basis. Metsähallitus has over ten thousand web pages that require updating, and over a hundred content producers. Because there are so many content producers the new content production system needed to be flexible and easy to use.

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Solution benefits

  • A modern, cost-efficient tool for decentralized content production 
  • Easy website updating
  • Facilitate integration with back-end systems
  • New possibilities for customer service
  • Long product lifecycle and independence of suppliers

Metsähallitus manages ten external websites, which attract some five million visitors on an annual basis. The most popular of these websites is Luontoon.fi/Outdoors.fi, providing information on hiking destinations, with almost two million visitors per year. Second in popularity are the general websites of Metsa.fi, and Villipohjola.fi (Wild North), which offers wilderness accommodation for rent. Both attract over one million visitors every year. In all, Metsähallitus has over ten thousand web pages that require updating, and over a hundred content producers.

As the previous content production system, used for approximately six years, began to approach the end of its lifecycle, Metsähallitus decided to replace the entire system with a more agile platform that would be as easy to use as possible in order to cater for the extremely decentralized content production of Metsähallitus. The majority of content producers produce and update websites, for instance, in between wilderness cabin maintenance duties or visitor or nature centre information services. Microsoft Office SharePoint Server, MOSS 2007, was chosen as the platform for the new content production system.

Ease of use was the primary criterion for the system, since the updating of websites should not be an obstacle to anyone, even those performing updating tasks on an occasional basis. Agility was required to allow the use of the same platform for a variety of external websites and, in the future, for the updating of intranet pages. The four language versions of certain websites form a special challenge: facts on Upper Lapland are given in the Lappish language too.

Easier plot search

On the basis of competitive tendering, Digia Plc was selected as the supplier of the first websites to be constructed on the MOSS 2007 platform chosen by Metsähallitus. Digia has already gained experience of using the relatively new platform for other content management tasks.

MOSS also facilitates better customer service. For instance, in Laatumaa, you can now search e.g. plots with more precise specifications than before, and if you are renting a wilderness cabin, you will be able to check, when planning a booking, whether the cabins that interest you are available at the required time.

The first website to undergo an upgrade in the spring of 2008 was Metsa.fi, from where the process soon expanded to Laatumaa and Wild North services. All three websites will be opened/were opened in the renewed format in the autumn 2008. Other websites maintained by Metsähallitus include Retkikartta.fi, Morenia.fi, Suurpedot.fi, Merenkurkku.fi, Finforelia.fi and Siemenforelia.fi, of which some will be transferred to MOSS in the near future.

More up-to-date information thanks to easy updating

“Time saving thanks to easier updating is vital for us, because the speeding up of every stage makes work easier for well over 100 people. Ease of use also lowers the threshold for updating the pages, for instance with information on new acquisitions made for a cabin”, summarises Juha Mäkinen, Director of Communications at Metsähallitus.

Metsähallitus websites cover an extremely wide geographical area, with information and events ranging throughout Finland from the Archipelago National Park in the South-West to the roadless Kaldoaivi wilderness area in the fells of Northern Lapland. Decentralized website management facilitates up-to-date information and ensures the utilisation of local expertise.

Both Juha Mäkinen and Satu Sorjonen, project manager at Metsähallitus, underline the fact that it pays to devote a sufficient amount of time to analysing the potential involved in this new system. “It is worthwhile pondering how far the characteristics of MOSS will suffice as such, and to what extent tailoring, editing and in-house work will be required e.g. for website layout reasons.”

The decentralized content production of Metsähallitus websites is a good example of modern content management, where key features include content processing in the same format in various back-end systems, rapid updating cycles and streamlined, transparent content management processes. “At Digia, we use the term ECM, Enterprise Content Management for these solutions. ECM solutions enhance productivity and even facilitate the formation of new, decentralized business models. The solution for Metsähallitus provides solid support to communications, brings the customer and service provider closer to one another, and offers an easy-to-use method for managing information content critical to the organisation”, comments Anssi Kuoppala, Sales Director, Digia.

The new system already received positive feedback during the very first training sessions.

Applied technology

  • Microsoft SharePoint Server 2007

Contact Us

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Jyrki Nokkala
Sales Manager
Tel.+358 50 512 4703
jyrki.nokkala@digia.com