Flowd brings together some of the hottest trends within the media space at the moment; social media, location based services and social commerce. A service like Flowd is in high demand within the music industry, both to alleviate the daily activities of an active artist as well as to drive increased “Fan ARPU”.
Flowd brings together some of the hottest trends within the media space at the moment; social media, location based services and social commerce. A service like Flowd is in high demand within the music industry, both to alleviate the daily activities of an active artist as well as to drive increased “Fan ARPU”. As a result, a number of high profile artists and labels have been actively using the platform: Sony Music / Britney Spears, Armada Music / Armin van Buuren, Warner Music, UNKLE and many more.
Flowd being “The Music Lovers’ Social Network” - What exactly does it mean?
For fans it means that when their favorite artist is on Flowd, they can connect with the artist closer than on other social media. The fan can ‘check-in’ to the artist’s gigs using Flowd, get news before others, listen to the music and take part in promotions not available elsewhere. Fans can also connect with their friends on Flowd, as well as find new friends that like the same type of music. Flowd brings together like minded people, with similar interests in terms of music.
And for artists, Flowd brings a long list of social media features, with which they can reward the most active fans and build closer relationships with these. Flowd could be categorized as a mobile loyalty program for the music industry, of sorts. Flowd’s Frequent Fans program facilitates a lot of cool promotion opportunities for artists (see here) and Flowd allows for in-app branding, deepening the connection between fan and artist.
If you want to take Flowd out for a test-ride yourself; you can do so on your Nokia, iPhone or Android phone – or directly on the web: flowd.com.