Digia improved business analysis of “Ounce” tea shops network with Digia Retail Analytics solution based on the Microsoft platform. Access to the system is carried out by SaaS-model.

“Ounce” is one of the largest Russian tea suppliers, a permanent participant of major international food exhibitions, the founder of Russia's biggest network of tea shops “Ounce”. The company range includes more than 200 varieties of tea. Pure teas are shipped directly from India, Ceylon, China and Japan.

“Ounce” stores are located in 44 cities of Russia, Finland, Kazakhstan and Ukraine. The goal of the project, initiated by the company management, was to optimize the operation of all retail outlets and warehouses, increase network turnover, reduce inventory and improve cross-selling.

"Ounce" has chosen Digia Retail Analytics, industry BI-solution based on Microsoft platform. Digia Retail Analytics designed specifically for the wholesale companies and retailers. During the project, Digia experts have integrated the customer existing information systems, created the unified data warehouse and set up all necessary reporting. Specialty of this project was the model of system access: Digia Retail Analytics is available for “Ounce” by SaaS-model (software as a service), through the so-called “private cloud”.

The integration of the customer existing infrastructure with the cloud technologies took less than three weeks. Thanks to the Digia Retail Analytics solution “Ounce” improved the efficiency of its shops, increased its profit, and improved the accuracy of planning and reporting processes. Employees of "Ounce" actively use all solution modules: analysis of the range and turnover, financial analysis, purchasing and warehousing analysis, analysis of daily operations, analysis of the marketing activities results.

In particular, the Digia Retail Analytics is used to improve the cross-selling. The “Ounce” distribution network consists of several "cafe shops" where customers can try out different varieties of tea, and then buy them if they liked something. Analytical tools help employees better see the relationship of the cafes’ sales and shops sales, offer the items for the menu to increase sales in shops and cafes.

"Thanks Digia we have access to a powerful, effective tool that provides the possibility of deep multivariate analysis through the user-friendly interface, saving time on reporting and increases the efficiency of planning, forecasting and strategic decision-making", - says Dmitry Murashov, Chief Financial Officer of “Ounce”.

Thanks to the SaaS-model, the company avoided capital costs for hardware and software and was able to quickly use all benefits of the industry solution, which was specifically designed for wholesale and retail trade, and is used by many major Russian retailers.

Michael Mogilevsky, CEO of Digia RUS, comments: “The ability to use Digia Retail Analytics by SaaS-model has been one of the key factors that convinced the “Ounce” management. This really reduces the budget burden and allows you to quickly switch to a powerful tool usage”.