Digia Plc Press release 14.11.2007
In a short time, the campaign website www.nenapaiva.fi became highly popular. The campaign site received over 80,000 visitors and facilitated thousands of fundraising purchases, having been implemented as a cooperation project by Ylen Hyvä Säätiö, TEQUILA, SmileHouse, !noob, Microsoft and Digia. "The interactive web service was one of the key factors in the outstanding success of the campaign," says Riikka Kämppi, Executive Director for the Ylen Hyvä Säätiö.
The Red Nose Day fundraising event campaign, launched by the Ylen Hyvä Säätiö in October in Finland, culminated on a TV broadcast on Friday 26 October 2007. The campaign became remarkably popular and product lines reserved for it were almost sold out prior to its peak.
The Red Nose Day is based on a campaign format developed by the Comic Relief organisation in Britain. As the name suggests, the symbol of the campaign is a red nose. During Red Nose Day, people think of exciting and funny ways to raise funds together to help third world children.
The Ylen Hyvä Säätiö arranges Red Nose Day annually. Red Nose Day is an information and fundraising event that channels funds raised through nine charity organisations in aid of third world children.
For further information, please contact:
Ylen Hyvä Säätiö:
Riikka Kämppi, Executive Director
E-mail:
riikka.kamppi@yle.fi
Tel. +358 9 1480 5639 or +358 40 572 9733
www.nenapaiva.fi
Digia:
Teemu Vidgrén, Vice President
E-mail:
teemu.vidgren@digia.com
Tel. +358 40 556 6780