Loyal customer system

    We offes a comprehensive loyal customer system for the needs of the trade sector. With this system, companies can manage their customer information, report store and customer-specific bonus events, and collect information on sales events and the customer's purchasing behaviour in a databank.

    A good loyal customer system awards customers quickly and efficiently and makes them committed to the seller's product and services. Today, the basis for a loyal customer system is multiple channels and interactivity - when they wish to do so, customers can order information for their mobile phone, email or letter-box, and give feedback and show their interest through a loyal customer website. It is of vital importance to the business that marketing campaigns are timed correctly and sent in the desired form to the interested persons. The better a customer is known, the more cost-efficient and focused the marketing communication.

    Comprehensive functionalities
    Our loyal customer system includes the customer's user interface, management portal and databank. Customers maintain their information through a web user interface. In addition, the customer display contains the bonus information, offers and messages sent to the customer by the seller. The management portal, operated through a web browser, is used for managing customer classifications, campaigns, customer communications, and maintaining discount and bonus groups. The databank contains sales and customer information that can be utilised in reporting, and planning targeted marketing campaigns.

    The software can be modified and developed according to customer needs and can be integrated with the company's other information systems, such as the ERP, chain control, financial management and CRM software. It is possible to utilise wireless hand-held terminals and RFID technology as part of the solution.

    For further information, please contact:
    Petri Anttila, Director, tel. +358 50 5600 223